In early 2021, Compassion in World Farming launched an app called Evaluate Your Plate, to be used to guide consumers as they made the tough choices about what foods to eat to be most mindful of animal welfare. Animal Welfare Media was asked to produce a short animated video to introduce the app, explain its use, and encourage people to download it. The result was this quirky and highly-entertaining video featuring the animation of Explainly and the voice over talents of Colorado’s Jessica Taylor.

The most challenging part of any explainer video, particularly an animated one, is to combine detailed explanations of the product with compelling and eye-grabbing visuals. We went with a simple yet sophisticated set of animations to let people know just how easy the app is to use and how you really can make a difference when you choose your daily meals.