When Cy Young winner Max Scherzer agreed to do a PSA for the Humane Rescue Alliance, we were thrilled to be able to produce it. Max was not only great to work with, but so was Glee, the rescue dog-turned-TV star featured in the spot. To add extra cuteness into the mix, Max and his wife also brought along his own three dogs, and filming the whole family for the end of the piece was the highlight of the shoot.
The HRA’s mission is so critical: to care for and find homes for Washington D.C.’s most unwanted and neglected animals. And AWM was honored to help them spread the word!
On the court, John Wall is a shining star of the Washington Wizards. But off the court he has a soft spot for rescue dogs, which is why the Humane Rescue Alliance asked him to be a part of their 2017 marketing campaign, and this PSA that AWM produced.
Directing an NBA star and skittish rescue dog at the same time was a challenge, but by the time that we were done, you could feel the love as the two “actors” bonded on and off the screen.
We made this PSA with just one hope: that it results in the adoption of many dogs and cats that so desperately need to find their forever homes.
This was third in a series of PSAs we produced for Humane Rescue Alliance, D.C.’s most important domestic animal and pet rescue organization. For this PSA, HRA opened their doors to our crew for a day so we could capture their volunteers in action as they work diligently to care for and adopt out dogs, cats, rabbits and other needy animals.