2021 brought yet another campaign from the great Canadian organization Canadian Coalition for Farm Animals – this time to advocate for “broiler chickens.” In this clever PSA, we brought two actresses together in a park in Toronto to play two moms discussing babies. When their conversation turns to “fattening up” their kids, one mom can’t help but share with the other the abusive methods used to raise broiler chicks. They’re fattened up so fast they end up not being able to walk, and having crippling physical deformities. As one mom puts it: “it’s awful.”
This PSA showcases AWM’s ability to think of a high concept and execute with small budgets, but large amounts of creativity. This is an example of taking a sensitive issue and presenting and packaging it in a way that makes it relatable, and entertaining.