About Us

At Animal Welfare Media, we feel that a highly-shareable video is one of the most effective ways to fight for animal rights and the welfare of all living creatures.

AWM has produced numerous videos, short films and documentaries to support the critical work of some the most progressive animal organizations around the world.

The work we’ve done on behalf of animals has been viewed by millions – and has shown tangible results. From helping pass more humane animal legislation, to pressuring companies to be more animal-friendly, to raising awareness and donations for issues that matter most to animal groups, AWM is at the forefront of online digital content.


Tom Cohen – Founder and Executive Producer
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Tom is an Emmy Award-winning producer and director of TV series, PSAs and short-form digital content. As Executive Producer and Director of the long-running Discovery Channel series Cash Cab and Cash Cab: Chicago, he was nominated for six and won three Daytime Emmy Awards. He has created two other TV series: Bandit Patrol for Nat Geo Wild and The Story of Cool for MSNBC.

Tom has also written, directed, and produced award-winning series and specials for NBC, MTV, Nickelodeon, History Channel, Spike, ABC Family, and others.

Tom created Animal Welfare Media to produce PSAs and short films for a wide range of animal welfare groups, including PETA, The Humane Society of the United States, Humane Farming Association, Animal Charity Evaluators, ProVeg, Responsible Policies for Animals and others.

Tom’s dog Piper is a huge fan and shows her support with undying loyalty. Tom’s cat is less effusive.

Jonathan Gruber – Executive Producer and Director
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Jonathan Gruber has been directing, writing and producing award-winning documentary films, videos, and interactive media for more than 25 years. His work has aired on PBS, History Channel, National Geographic Channel, and Discovery Channels, on subjects as diverse as organ transplants, consumer technology, and inventor Alexander Graham Bell. In addition to feature documentary and broadcast television work, his clients have included DreamWorks, GAP, Oracle, Johnson & Johnson, Cisco, the FBI, The World Bank, NYMEX, the Leukemia and Lymphoma Society, and many others.

His award-winning feature documentaries include Pola’s March (Crystal Heart Awards, Heartland Film Festival), Life is a Banquet: The Rosalind Russell Story, Jewish Soldiers in Blue & Gray, Follow Me: The Yoni Netanyahu Story (Best Documentary, Palm Beach International Film Festival), and Miriam Beerman: Expressing the Chaos.

In 2015, Jonathan joined Tom in his venture to make a difference for animals by becoming a partner in Animal Welfare Media. His rescue dog, Gidget, has been wagging her tail ever since.