Responsible Policies for Animals mission is simple: to educate people about the myriad ways we abuse, exploit and take advantage of animals. When RPA asked AWM to come up with a PSA that would cover a lot of ground as quickly as possible – with a very limited budget – we were glad to have the opportunity to create something that we knew would hit the viewer like a ton of bricks.

From eating meat to paving roads to cutting down trees, human beings exploit and abuse animals in almost everything we do. This PSA expresses that idea directly and asks us to change the “animal abuse culture” all around us.