For years, NYClass has been working hard – against all odds – to rid the streets of New York City of the cruel and inhumane carriage horse industry. Animal Welfare Media has long supported their mission, and in the late 2000s we were asked to work on a PSA for them.
While the budget was very limited, our imagination was not. The concept was to suit up an actor in a horse outfit, so he could show viewers first hand exactly what life is like for horses on the busy streets of Manhattan.
The moment our costumed actor locked eyes with one of the actual carriage horses is still one of the most touching moments on any of our shoots.