For more than 40 years, Alex Hershaft has been at the forefront of the animal welfare movement, having founded FARM all the way back in 1976. As a Holocaust survivor, he is a unique and powerful voice advocating for the end of the “oppressive mindset,” particularly as it relates to factory farmed animals.
International animal welfare organization ProVeg commissioned us to make a film following Alex as he returned to his homeland of Poland, where members of his immediate family were held in concentration camps and killed by the Nazis. As he explored some of the most harrowing sites from that era, he was able to connect his animal welfare work to the atrocities he remembers from his childhood. It was powerful stuff.
With this film, we hope to help people connect the dots between all forms of the oppressive mindset and start living a more compassionate lifestyle.