Before Nonhuman Rights Project was a household name, and before theĀ 2016 documentary about their remarkable work, NhRP came to AWM to do a PSA to help introduce their mission to people. We thought: who better to spread the word about the universality of animal rights than a group of precocious kids?

In a New York City studio, these caring and talented kid actors came together to tell us what they think when they hear the phrase “animal rights,” and why all living things should be considered equal.

The result was this charming and highly-shareable PSA.