American Bird Conservancy Anti-Collision PSA


I’ve always been fascinated and enamored by birds. I find them to be beautiful and almost spiritual animals. When we were lucky enough to get a grant to produce two animal welfare films, I knew that I wanted one of them to be about birds.

We reached out to the DC-based organization American Bird Conservancy and discovered that they have a long-standing campaign intended to mitigate deadly collisions between birds and windows on houses and buildings. Sadly, and shockingly, almost one billion birds every year die from these collisions.

Our idea was to simulate, as best we could, what it looks like when a bird, confused by the reflections in the glass, slams into a plate glass window flying at full speed. Our shoot consisted of using drones and glass windows set up in a field in Maryland. The result was an impactful PSA that we hope will encourage people to take much-needed steps to protect our feathered friends.

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