I’ve always been fascinated by birds. They’re beautiful and almost magical animals, and they live almost everywhere. When we were lucky enough to receive a grant to produce two animal welfare films, I knew that I wanted one of them to be about birds.
We reached out to the DC-based organization American Bird Conservancy and discovered that they have a long-standing campaign intended to mitigate deadly collisions between birds and windows on houses and buildings. Sadly, and shockingly, almost one billion birds every year die from these collisions.
Our idea was to simulate what it must look like when a bird, confused by the reflections in the glass, slams into a plate glass window flying at full speed. We used drones and glass windows and set them up in a field in rural Maryland. The result was an impactful PSA that we hope will encourage people to take much-needed steps to protect our feathered friends.
A shorter version was created from the longer piece to distribute on social media.