Humane Farming Association “Tax Day”

 

 

When the Humane Farming Association teamed up with us to create an ironic PSA to educate taxpayers about an overlooked government program that all but encouraged animal abuse, the response was overwhelming.

Working with our SEO partners, the PSA garnered over 2 million views on YouTube in just 2 short months, exposing the real truth about how some questionable public dollars are spent.

Using humor and some unsuspecting tourists in the heart of NYC, this spot continues to encourage people to look at the ways in which our own government – and the institutions it supports – continue to turn a blind eye to animal exploitation and abuse. We hope it will continue to keep people thinking about ways they can make a difference to save the lives of countless sentient creatures.

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